How to SEO your site right
Search engine optimization is one of most popular internet marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you.
What are the prime benefits of search engine optimization?
- Top search engine rankings result in more pre-qualified business leads coming to your website which in turn can convert to greater sales for your organization.
- Search engine promotion is one of the cheapest methods of advertizing for your organization. Compared to advertisements in the newspapers/magazines or in the television, search engine promotion costs many times less and can bring more traffic to your websites
- Search engine optimization enhances online brand identity of your organization.
Search engines change their algorithms often and it’s hard to keep up for anyone, so if you don’t know much about SEO, don’t worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.
One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to use link build tools that will help you build link popularity and traffic or try to trade links with websites which have high Google PageRank of at least 4, the more the better.
Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do well.
Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine.
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